About
From the tools to a phone that rings
Swift Web SEO exists because our founder is a tradesman who got fed up watching agencies charge trades a fortune for jargon and mediocre results.
The story
Four chapters, no fairy tale
Chapter 1 — the quotes
Thousands up front, jargon on top
Our founder runs CMW Repairs, a roofing and building firm in Hampshire. When he tried to get the firm showing up on Google, the agency quotes came in at thousands up front plus fat monthly retainers — wrapped in language designed to stop him asking questions.
Chapter 2 — the hard way
Nights, weekends, his own firm as the guinea pig
So he learned it himself. Titles, service pages, area pages, Google Business Profile routines, reviews, citations — every tactic tested on his own business first, because nobody gambles with their own livelihood.
Chapter 3 — the phone
It started ringing. Properly.
Not marketing-slideshow ringing — actual enquiries from actual homeowners, week in, week out. The kind you can price a month around.
Chapter 4 — the agency
Other trades started asking
“Who did your website?” came up on enough jobs that the answer became a business. Swift Web SEO is the playbook a working tradesman built for his own firm, run for yours — at prices a small trade business can justify.
Where it all got tested
Our founder's own firm
If you ever get a report you don't understand, we've failed.
1
working tradesman at the helm — not a sales floor
0
account managers between you and the person doing the work
0
contracts, ever — we earn it month by month
100%
of the portfolio real and clickable — concepts labelled as concepts
How we work
Five rules we don’t bend
Plain English, always
If you ever get a report you don't understand, we've failed. “Here's what we did, here's what happened, here's what's next.”
Fair fixed prices
£399.99 websites with domain & hosting included, £249.99 setups, £150/month growth. No contracts, cancel anytime — we earn your business every month.
No fakery
No bought reviews, no invented case studies, no “guaranteed #1 by Friday”. Real sites in the portfolio; concepts labelled as concepts.
One trade per patch
We won't rank you and your competitor at the same time. First come, first served — your patch stays yours.
Tested on ourselves first
Every tactic runs on our own roofing firm before it goes anywhere near a client's business. We take the risks; you get the playbook.
UK-wide, remote, human
Email and short calls that fit around a working day on site. You'll never be passed to an account manager — there isn't one.
Sound like your kind of outfit?
Start with the free audit — a short video, in plain English, showing exactly where you stand and what's worth fixing first.