SEO for trades
SEO for trades that keeps you booked up
Plumber, roofer, sparky, chippy or driveway firm — when someone in your town needs your trade, our job is getting that enquiry to you. Organically, and exclusively: one firm per trade, per patch.
Think about how your last few customers found you. A recommendation, a repeat customer — and the rest searched. “Emergency plumber near me” at 9pm. “Driveway companies [your town]” while collecting quotes. “Electrician” typed into a phone in a powerless kitchen.
For every one of those searches there are three places you can appear: the map pack (the three businesses Google shows on the map — where most of the clicks go), the organic results underneath, and the directories renting space above you. Most trade businesses have a half-empty Google profile, a website that hasn't changed since it was built, and a Checkatrade bill to make up the difference.
Our job is simple: get your profile and your website winning those searches on their own, so enquiries come to you first — exclusively, with no per-lead fee attached. And because our founder prices trade jobs himself, we know exactly what each of those enquiries is worth to you.
What's in the playbook
Built around how people actually hire trades
Google Business Profile, done properly
Categories, services, photos, posts, Q&A and review responses — the profile work that decides who appears in the map pack.
Service & area pages
A page for every job type you do and every town you cover. That's how you appear for the searches that pay.
A review engine that runs itself
A simple system for getting the review ask in front of every happy customer, and a response to every review — good or bad.
Seasonal & emergency content
Storm damage, frozen pipes, gutter season, EV chargers — pages built before the rush, working when it hits.
Technical tidy-up
Speed, mobile, titles, sitemaps, tracking — the unglamorous fixes that stop Google quietly ignoring your site.
Tracking & plain-English reports
Calls, direction requests and enquiries — real numbers, monthly, explained like a human wrote them. Because one did.
Why trust us with it
Run by a tradesman, tested on his own firm
Our founder runs CMW Repairs, a roofing and building firm in Hampshire. Its website, its Google profile, its enquiries — all built with exactly the playbook on this page. Every tactic gets proven on our own business before it goes near a client's.
Roofing is our deepest specialism — roofers get their own page — but the system is the same for every trade: be findable, look credible, make enquiring easy.
See the work
Trades we work with
If homeowners search for it, we can work with it
One firm per trade, per patch — if your area's free, it's yours. Want to see your trade's look first? There are concept builds in the portfolio.
Pricing
One setup, one optional monthly
SEO setup
£249.99 one-off
Everything needed to get the foundations right, in the first 30 days.
- Full website & Google profile audit
- Profile rebuild: categories, services, photos, Q&A
- On-page fixes: titles, pages, speed, tracking
- Citations round — the directories that matter
- Priority fix list for anything left
Growth
£150 /month
Ongoing work that grows your organic enquiries, month after month.
- Content improvements month by month
- Steady, relevant links — no spam
- Google Business Profile management
- Hosting & domain renewals included
- Monthly plain-English report
Questions trades actually ask
Straight answers
What does “one firm per trade, per patch” mean?+
My trade's a bit niche — does this still work?+
How long until I see results?+
What exactly do I get for £150 a month?+
Am I tied into a contract?+
Want your patch before a competitor takes it?
One firm per trade, per area — first come, first served. Start with the free audit and see exactly where you stand today.