SEO for plumbers
SEO for plumbers that wins the emergency call
When a boiler dies on a Sunday or a pipe goes at eleven at night, nobody asks a neighbour for a recommendation. They search, they ring the first three, and whoever picks up gets the job. Our job is making sure you're in that three — and we only take one plumber per patch.
Two businesses wearing the same van
Plumbing is really two businesses wearing the same van. There's the emergency half — "emergency plumber near me", "no hot water", "boiler not firing", searched at the worst possible hour by someone who is not price-shopping. And there's the planned half — "new boiler quote", "bathroom fitter", "landlord gas safety certificate" — where people compare three firms over a fortnight before anyone picks up a phone.
Those two customers behave nothing alike, and most plumbing websites are built for neither. The emergency customer is on 4G, one-handed, panicking: if your number isn't tappable in the first two seconds you've lost them to whoever's above you. The planned customer wants photos of finished bathrooms, a price range, and proof you turn up when you say you will.
What they're actually typing
The top three are panic. The bottom two are planning. Same trade, same van, completely different customer — and most plumbing sites are built for neither.
The week that decides your winter
Then there's the demand curve nobody optimises for. Plumbing searches spike in the evenings, at weekends, and enormously in the first proper cold snap of the year — the week every boiler in the country decides it's had enough. The firms that win that week didn't get lucky; they were already ranking when it arrived.
The week every boiler in the country gives up is won in October, not January.
Where we come in
Our job is to get your Google profile and your website winning both halves — so the enquiries come straight to you, exclusively, with no per-lead fee attached. Not a plumber? The same system runs for every trade — see SEO for trades, or the pages for roofers, electricians and carpenters.
What's in the playbook
Built around how people actually hire plumbers
Google Business Profile, done properly
Categories, service list, photos, posts and review replies — plus the emergency attributes and opening hours that decide whether you show up in an 11pm search at all.
Emergency and planned, split properly
Separate pages for emergency call-outs, boiler installs, bathrooms and landlord certificates. One page called “Services” ranks for none of them.
A review engine that runs itself
A simple way to get the review ask in front of every customer while the relief is still fresh — and a reply to every review, good or bad.
Ready before the cold snap
Frozen pipes, boiler breakdowns, no heating. That content wants to be ranking in October, not written in January when the phone's already ringing for everyone else.
Speed and one-tap calling
A panicking customer on mobile data gives you about three seconds. Fast pages, a call button that never leaves the screen, and the technical fixes that stop Google ignoring you.
Tracking & plain-English reports
Calls, direction requests and form enquiries — real numbers every month, explained like a human wrote them. Because one did.
Why trust us with it
Tested on our own trade firm first
Our founder runs CMW Repairs, a roofing and building firm in Hampshire. Its website, its Google profile, its rankings — all built and run with exactly the playbook you're reading about, because nobody gambles with their own livelihood.
We're not going to pretend we've ever fitted a bathroom. What we have done is take a trade business from invisible to ringing, in a competitive patch, without buying a single lead — and the search behaviour behind an emergency roof leak and an emergency boiler failure is the same shape.
See the work
Concept build — not a client
What a plumber's site could look like
FlowFix is a demo brand, built to show the shape rather than to pass off someone else's work as ours. Panic-Googler first: a 24/7 promise and response time above the fold, fixed-price reassurance, and a call button that follows you down the page. Yours would get its own look, not this one.
See real builds and conceptsPricing
One setup, one optional monthly
SEO setup
£249.99 one-off
Everything needed to get the foundations right, in the first 30 days.
- Full website & Google profile audit
- Profile rebuild: categories, services, photos, Q&A
- On-page fixes: titles, pages, speed, tracking
- Citations round — the directories that matter
- Priority fix list for anything left
Growth
£150 /month
Ongoing work that grows your organic enquiries, month after month.
- Content improvements month by month
- Steady, relevant links — no spam
- Google Business Profile management
- Hosting & domain renewals included
- Monthly plain-English report
Questions plumbers actually ask
Straight answers
How long until I see results?+
Most of my work is emergency call-outs. Does SEO actually help with that?+
I'm already on Checkatrade and MyBuilder. Isn't that enough?+
Do I need a new website first?+
What exactly do I get for £150 a month?+
What does “one plumber per patch” mean?+
Want your patch before another plumber takes it?
One plumber per area — first come, first served. Start with the free audit and see exactly where you stand today.