Blog
Plain-English SEO, for people with real jobs
No jargon, no fluff — practical guides a trade business can act on between site visits. Everything here is the same advice we give paying clients.
Expectations
How long does SEO take? An honest answer
The question every tradesman asks first — and the one most agencies answer with fog. Here's the real timeline, what changes it, and the promises that should make you run a mile.
2 August 2026 · 5 min read
Read itDo it yourself
The local SEO checklist for trades
Ten steps, plain English, no jargon. Do these properly and you'll be ahead of most of the firms in your town — because most of them have done none of it.
2 August 2026 · 6 min read
Read itMap pack
7 Google Business Profile tips that actually win work
Your profile is free, it's probably half-empty, and it's deciding right now whether your phone rings. Seven fixes, most of them doable this week.
2 August 2026 · 5 min read
Read itFix your site
7 website mistakes quietly costing you customers
Your website doesn't have to be beautiful. It has to be fast, believable and easy to enquire through. Here's where trade sites lose people — and how each leak gets fixed.
2 August 2026 · 5 min read
Read itPrefer it done for you?
The free audit shows you what to fix first — then you decide whether to DIY it or hand it over.