SEO for carpenters
SEO for carpenters that wins the bespoke work
Anyone can pick up door hanging and skirting. The money is in fitted wardrobes, media walls, kitchens and garden rooms — jobs people research for weeks, on their phone, looking at photographs. Our job is making sure yours are the photographs they find.
Second fix and bespoke are not the same business
Carpentry splits harder than most trades. There's the second-fix work — doors, skirting, architrave, a bit of repair — which is steady, local, and priced by the day. And there's the bespoke work: fitted wardrobes, media walls, alcove units, staircases, kitchens, garden rooms. One of those is worth a fortnight of the other, and the customers behave completely differently.
Nobody commissions a £6,000 media wall from the first result they click. They browse for weeks. They save photos. They compare four firms, show their partner, change their mind about the finish twice, and enquire when they've already decided what they want and roughly who from. That long browse is the whole game — and it's won on photographs, not paragraphs.
What they're actually typing
Nobody types those once. They search, save, compare and come back — often for weeks — before a single phone rings.
Who gets the credit for your work
Which is exactly where most carpenters lose. Your best work ends up on Pinterest, Houzz and Instagram, where the platform collects the search traffic and the credit, and the person who saved the picture has no idea who made it. Meanwhile your own site has twelve photos in a gallery Google can't read, no page for “fitted wardrobes”, and nothing to rank.
Your best work is already selling. For Pinterest.
Where we come in
Our job is to get that work found under your name — a page for every job type worth having, photographs Google can actually understand, and a Google profile that shows the craft before anyone's clicked. Not a carpenter? The same system runs for every trade — see SEO for trades, or the pages for roofers, plumbers and electricians.
What's in the playbook
Built around how people actually commission joinery
Google Business Profile, built on photos
For a carpenter the profile is a portfolio. Categories and services filled in properly, and a steady drip of job photos — which is what Google rewards and what makes someone tap you over the firm above.
A page per thing you build
Fitted wardrobes, media walls, alcove units, staircases, kitchens, garden rooms. Each is its own search by its own customer. One page called “Carpentry Services” ranks for none of them.
Photos that Google can read
Filenames, alt text, captions, image sizing and gallery structure — so your work turns up in image search under your name instead of quietly earning Pinterest the traffic.
Reviews with the pictures attached
A simple way to get the review ask in front of every customer while they're still admiring it — and to get the photo of the finished job attached while it's fresh.
Fast pages, big galleries
Joinery sites are heavy by nature. Proper compression and lazy loading so a page full of photographs still loads before a phone user gives up on it.
Tracking & plain-English reports
Calls, direction requests and form enquiries — real numbers every month, explained like a human wrote them. Because one did.
Why trust us with it
Tested on our own trade firm first
Our founder runs CMW Repairs, a roofing and building firm in Hampshire. Its website, its Google profile, its rankings — all built and run with exactly the playbook you're reading about, because nobody gambles with their own livelihood.
We won't claim to know joinery better than you do. What we know is how a trade business goes from invisible to booked up without renting leads — and in carpentry, more of that comes down to how your photographs are handled than anything else on the site.
See the work
Real client — live site
We've already built for a carpentry firm
LPM Carpentry is a bespoke carpentry firm in Southampton, and a real client with a real live site — not a mock-up. We gave it a full premium redesign in a green-and-brass theme: serif-led, photo-forward, and built specifically to win kitchen, media-wall and garden joinery work rather than day-rate second fix. Click through and judge it yourself.
See real builds and conceptsPricing
One setup, one optional monthly
SEO setup
£249.99 one-off
Everything needed to get the foundations right, in the first 30 days.
- Full website & Google profile audit
- Profile rebuild: categories, services, photos, Q&A
- On-page fixes: titles, pages, speed, tracking
- Citations round — the directories that matter
- Priority fix list for anything left
Growth
£150 /month
Ongoing work that grows your organic enquiries, month after month.
- Content improvements month by month
- Steady, relevant links — no spam
- Google Business Profile management
- Hosting & domain renewals included
- Monthly plain-English report
Questions carpenters actually ask
Straight answers
How long until I see results?+
Most of my enquiries come from Instagram and word of mouth. Why bother with Google?+
I'm already on Checkatrade and Houzz. Isn't that enough?+
Do I need a new website first?+
What exactly do I get for £150 a month?+
What does “one carpenter per patch” mean?+
Want your patch before another carpenter takes it?
One carpentry firm per area — first come, first served. Start with the free audit and see exactly where you stand today.