SEO for electricians
SEO for electricians that wins the bigger jobs
Anyone can pick up call-outs for a tripping socket. The money is in rewires, consumer unit upgrades, EV chargers and landlord contracts — and those customers check you out properly before they ring anyone. Our job is making sure that check goes your way.
The spread between a socket and a rewire
Electrical work has an unusually wide spread between the smallest job and the biggest. A dead socket is forty quid. A full rewire, a consumer unit upgrade, a run of EICRs for a letting agent or an EV charger install is a different order of money entirely — and the customers searching for those are doing far more homework first.
That homework is the whole opportunity. Nobody searches "NICEIC approved electrician near me" or "Part P registered" casually — they're checking you're real, qualified and insured, because the downside of getting it wrong is a house fire and an invalid insurance policy. Most electricians hold every one of those credentials and mention none of them anywhere Google can see.
What they're actually typing
Not one of those is somebody idly browsing. They're checking, pricing and shortlisting — and every one of them is worth more than a call-out.
The market that's still wide open
There's also a market that barely existed a few years ago and is still nothing like as contested as it will be: EV charger installation. Homeowners searching for it are high-intent, well-researched and comparing a small handful of local firms. Same for landlord EICRs, where a letting agent who finds you once may send work for years.
Every credential you hold is worth nothing to Google if it only exists on your van.
Where we come in
Our job is to get your Google profile and your website ranking for the jobs worth having — not just the call-outs — so the enquiries come to you first, exclusively, with no per-lead fee. Not an electrician? The same system runs for every trade — see SEO for trades, or the pages for roofers, plumbers and carpenters.
What's in the playbook
Built around how people actually hire electricians
Google Business Profile, done properly
Categories, service list, photos, posts and review replies — with your accreditations and service areas filled in properly, which is where most electricians quietly lose the map pack.
A page per job worth having
EICRs, rewires, consumer unit upgrades, EV chargers, landlord certificates, commercial. Each earns its own page, because each is a different search by a different customer.
Proof you're qualified, where it counts
NICEIC, NAPIT, Part P, insurance, guarantees — surfaced where both Google and a nervous homeowner will actually find them, instead of buried on an About page.
The EV charger opening
Still less contested than almost anything else in the trade, and growing every year. Get the page and the profile right now and you own the term in your patch before the crowd arrives.
Technical tidy-up
Speed, mobile, titles, sitemaps, tracking — the unglamorous fixes that stop Google quietly ignoring a site that deserves better.
Tracking & plain-English reports
Calls, direction requests and form enquiries — real numbers every month, explained like a human wrote them. Because one did.
Why trust us with it
Tested on our own trade firm first
Our founder runs CMW Repairs, a roofing and building firm in Hampshire. Its website, its Google profile, its rankings — all built and run with exactly the playbook you're reading about, because nobody gambles with their own livelihood.
We won't pretend to know your trade better than you do — we've never pulled a circuit in. What we do know is how a qualified trade business goes from invisible to booked up without renting leads, and how much of that comes down to putting your credentials somewhere Google can read them.
See the work
Concept build — not a client
What an electrician's site could look like
PowerPro is a demo brand, built to show range rather than to dress up a mock-up as client work. Bold pricing, trust and qualification stats above the fold, and a layout that reads as competent before anyone's read a word. Yours would get its own look, not this one.
See real builds and conceptsPricing
One setup, one optional monthly
SEO setup
£249.99 one-off
Everything needed to get the foundations right, in the first 30 days.
- Full website & Google profile audit
- Profile rebuild: categories, services, photos, Q&A
- On-page fixes: titles, pages, speed, tracking
- Citations round — the directories that matter
- Priority fix list for anything left
Growth
£150 /month
Ongoing work that grows your organic enquiries, month after month.
- Content improvements month by month
- Steady, relevant links — no spam
- Google Business Profile management
- Hosting & domain renewals included
- Monthly plain-English report
Questions electricians actually ask
Straight answers
How long until I see results?+
Most of my work comes from builders and word of mouth. Why bother?+
I'm already on Checkatrade. Isn't that enough?+
Do I need a new website first?+
What exactly do I get for £150 a month?+
What does “one electrician per patch” mean?+
Want your patch before another electrician takes it?
One electrician per area — first come, first served. Start with the free audit and see exactly where you stand today.